Just like Continuous Improvement (CI) has become a standard component of doing business for most organizations, the emerging field of Enterprise Engagement applies a strategic approach to designing and implementing programs that achieve clear, measurable results through people.
When no one could measure the economic benefits of engagement, it was a “nice to have.” But now, as summarized in a recent article published by Engagement Strategies Media, it is quickly becoming an essential means for maintaining a strong competitive position, as market share tends to go to those organizations that are the most productive and that “wow” not only their customers but all of the people involved with their businesses.
Yet most companies lack formalized engagement strategies.
Fortunately the emerging field of Enterprise Engagement has led others to take a more strategic approach, such as Engagement Around the Work. Based on the simple principle that productivity drives engagement, which in turn drives greater levels of productivity, this process-driven methodology can bring about breakthrough results.
While implementation strategies will vary, here are five of the things we have seen organizations do to achieve greater levels of productivity and engagement:
- As with all change initiatives, get acceptance and buy-in from senior leaders. Little will be accomplished without this; the best results are achieved when leaders understand the benefits of engagement and take action.
- Create a formalized implementation plan and establish performance measures so that progress can be tracked. Develop realistic, achievable, and measurable goals and objectives.
- Work with the leaders so that they can model the right behaviors and cascade the concepts to their reports and throughout the organization. These behaviors include timely performance feedback, effective listening, and empowering people with education and support.
- Reward and recognize people so that they feel supported in their efforts.
- Measure return on investment.