- Capitalize on a need… It has often been said that “Necessity is the mother of invention.” One company observed that when their very survival was at risk, they began to implement a program of Continuous Improvement that called on everyone to contribute innovative implementable ideas. Because they had to develop new and better ways of operating, they did! Similarly, a start-up company with few resources must innovate or quickly wither away. However, it must be less scary to try something new and risk failure than it is to stay with the status quo, and people at all levels must have a sense of “amnesty” to reduce the risk of sharing new ideas.
- Involve outsiders… “It is easiest to think outside the box, when you are from outside the box.” Outsiders often come up with the best innovations, because they have no ties to the status quo. But outsiders often have a difficult time effecting real change because they are outsiders. A senior manager of a once innovative company wryly observed, “We say we like to bring in outsiders with fresh ideas, but when they share them we explain that’s not the way we do it here.”
- Know the marketplace… Market instincts can sometimes be more valuable than technological know-how or financial heft. For example, when Xerox PARC created the mouse, it was simply amazing. But it cost $300 to build and only worked for a few weeks. To make the mouse truly innovative required something quite different: constraints. Steve Jobs had the vision and market insight to add the constraints: the mouse must cost less than $15 to make and operate reliably for two years.
- Imagine perfection… To foster true process innovation we must summon the courage to acknowledge the deep areas of waste that are part of our standard work. This might include inspection or rework or moving or waiting that is so intrinsically a part of the way we work that we cannot envision the work without it. Summon the courage to put that waste on the table, calling it what it is. Go ahead and imagine the process without the steps that add no real value — that just compensate for a flaw somewhere in the process — and then take the time to search for ways to get to that vision.
- Leadership… Nothing is more important than the right form of leadership to empower and unleash an organization’s creative talents and energy. An innovative culture is not the default position — it must be carefully created.
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