The University of Texas Medical Branch (UTMB) will kick-off the creation of the world’s first academic Enterprise Engagement (EE) Innovation Center at Engagement World, May 7-9 in Galveston, the UTMB’s headquarters city.
The Innovation Center is a division of UTMB’s International Center for Enterprise Engagement at TheICEE.org, which was founded last year to manage the first ISO 10018 Quality People Management certification and support the creation of standards in all areas of engagement.
“Our mission is to create a formal academic and business discipline and a vibrant marketplace that provides expertise and solutions to help organizations engage all key audiences, customers, patients, distribution partners, employees, vendors and communities in a more efficient way based on a better return-on-investment,” said Dr. Ron McKinley, the Center’s co-founder and President.
Lee S. Webster, co-founder of ICEE, added, “We have seen what ISO 9001 has done for Quality Management, and we’re confident a systematic approach based on standards can do the same for Quality People Management.”
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