Manage the “Whirlwind” with Accountability

The Key to Execution

In past posts we’ve noted that many organizations develop improvement strategies but fail to execute and sustain those strategies. While there can be a number of reasons for this, the most common is that the “whirlwind of running day-to-day business” takes over… in other words, we ignore what might be “important” at the expense of what’s “urgent.”

In order to achieve maximum results from improvement efforts, people must implement and sustain a plan. Even when people excel at identifying major opportunities for improvement, if they don’t execute, they don’t make gains. In our work with hundreds of organizations, we have observed that the most successful are outstanding at execution.

In several past posts we have referenced the 4 Disciplines of Execution, a book written by Sean Covey, Chris McChesney, and Jim Huling, as an effective guide to execution.

The disciplines, as defined by the authors, are:

  1. Identify and focus on a Wildly Important Goal (a WIG)
  2. Monitor and act on LEAD measures
  3. Keep a compelling SCOREBOARD updated by the people doing the work
  4. Develop a rhythm of ACCOUNTABILITY

While each of the ‘disciplines’ is obviously important, we have found that it’s the fourth one ― accountability ― that ultimately enables success. Without a cadence of accountability, the team will have a much more difficult time. By ‘cadence’ the authors mean an inviolable regular schedule, commitments, and expectations. The commitments can be modest, such as ‘what is the one thing I can do by next week to move forward,’ but they must be met. The threat, of course, is the whirlwind of running the day-to-day business that will consume all the available time.

If you’d like to improve your organization’s ability to hold all stakeholders accountable for implementing strategic plans, here are five key areas of focus that can help:

  • Get senior leaders to become actively involved
  • Identify clear project plans for delivering results, including measures and milestones
  • Engage team members and stakeholders
  • Set expectations and consequences — both positive and negative
  • Develop an organized structure and activity / accomplishment reporting / recognition plans – communication matters!