Drive Change Initiatives by “Feeding the Brain”


A high tech firm was studying a group of competitors and one of the team members explained that when the firm sent people to visit other companies, each person was given a specific “learning goal.”

In addition to their task at hand, the visitor was expected to learn as much as possible about a particular issue and then share it within the firm. The organization believed their competitiveness could be improved largely based on how effectively they brought knowledge into the company.

Consequently, they invested in gathering, disseminating and using learning as a catalyst to change.

Similarly, we recently saw how powerful knowledge transfer can be when conducting a “Lean Office” training session during which we helped a cross-functional group map their value stream. All the participants had thorough knowledge of their own piece of the process, but no one really knew much about the processes of their internal customers and suppliers.

Value Stream Mapping is inherently a ‘knowledge sharing’ or learning process, so there were plenty of Eureka’s! When individuals learned how their work fit into (and often slowed or hindered) the work of other parts of the value stream, they were able to identify ways to shrink the time required to deliver their service by well over half.

To quote the innovator, Doug Hall, we must ‘feed the brain’! In order to develop new insights, new solutions, new opportunities for competitive advantage, we must actively mine for knowledge that can trigger solutions.

All sorts of learning can become a catalyst for change. Learning about the market and the customers can help you see possibilities for innovation that you have overlooked before.