There was a time when engaged employees were a ‘nice to have’ asset, but there were no formal processes for achieving engagement and the prevailing approaches yielded few, if any, measurable results.
“With sales growth slowing and competition continuing to grow in many industries, market share goes to those organizations that “wow” not only their customers but all of the people involved with their businesses,” the article said.
“Research consistently confirms that talented “wowed” employees help create “wow” experiences for customers.”
Another fact that has changed the playing field for achieving higher levels of employee engagement is that there are formalized, proven methods for doing so.
One such approach is Engagement Around the Work, which is based on engagement with a purpose. With a clear objective of building and sustaining a high-performing culture in a measurable way, Engagement Around the Work involves specific steps for achieving a culture of engagement that is inextricably linked with team productivity, performance and job satisfaction. It incorporates a clear objective of engaging people around the one thing they all have in common—and the one thing that can bring about increased profitability and a sustainable competitive edge—the work.
You can read our free white paper about this approach here.