Category Archives: Execution

New Year’s Execution?

Planning does little good without execution!

Since many organizations tend to make strategic plans at the outset of a New Year, it seems an ideal time to reaffirm the fact that “planning” does little good without execution.

For many of us, this reality will apply to personal “New Year’s resolutions” as well.

Thus, as we’ve done in the past, it seems like a good time to reaffirm the importance of “execution” as presented in The Four Disciplines of Execution, an insightful book written by Sean Covey, Chris McChesney, and Jim Huling.

As you may know, the ‘Four Disciplines’ comprise a management system of making consistent and systematic progress on executing plans and achieving goals. An organization can have an excellent strategy but fail to execute effectively on that strategy. Almost always the reason is that everyone is BUSY, and that they experience a conflict between all of the demands to keep the business running on a day to day basis (the ‘whirlwind’) and the time required to move the organization forward to accomplish existing or new goals!

The book identifies four key elements of execution that can help any organization achieve steady progress on the strategic objectives:

The first discipline is to focus on the “wildly important” (WIG—Wildly Important Goals). It is suggested that we’re better off executing a small number of goals right instead of spreading ourselves too thin. It is also important to not only identify, but also communicate exactly what these wildly-important goals are so that everyone is working on what matters. Equally as important, each of these goals must be associated with a targeted completion date – in other words, they must be time-based.

The 2nd discipline is to set (and act upon) lead measures. While lag measures tell you whether or not you have achieved your wildly-important goals, in most cases, by the time the results are in, it’s too late to do anything about them. Lead measures are predictive; they tell you how the lag measures will move, and they are “influenceable” (you can do something about them).

For example, a person might set an important goal of losing weight. The lag measure will be to take periodic measurements of weight. But to influence the weight goal the person must act on the lead measures: exercise (calories burned) and calories consumed.

The 3rd discipline is to keep a compelling scorecard. The scoreboard shows the lead measures and lag measures defined in the first two disciplines. This scoreboard must be ‘a players’ scoreboard’ not a ‘coach’s scoreboard’. It must support, guide, and motivate the players to act effectively on the lead measures and influence the lag measures.

People play the game differently when they are keeping score, and they play differently if they are keeping the score themselves! In fact, the action of recording their own results has proved to have a strong effect on people ― fostering ownership, engagement, and a deeper appreciation of the impact of their effort.

In addition, there are four important requirements to creating an effective scorecard that will truly promote execution and engagement:

  • The scorecard must be visible. If it is out of sight, on your computer or on the back of the door, it is less effective at aligning the team to focus on moving those measurements.
  • It must be simple, showing only the data required to ‘play the game’ ― to let the players know how they are doing day to day.
  • It must show both lead and lag measures.
  • It must show “at a glance” how the team or players are doing.

The 4th discipline is to develop a “rhythm of accountability.” This is the discipline that enables you to win… without a rhythm or cadence of accountability, teams will have a much more difficult time and will tend to become less engaged. The threat, of course, is that the whirlwind of running the day-to-day business that will consume all the available time.

By setting a rhythm or cadence the authors mean an inviolable regular schedule to which everyone is committed. For example, teams should meet every week or every two weeks as opposed to “whenever something comes up.” It’s also best to schedule the meetings at the same day and time each week or every-other week. These meetings should never be canceled ― they must be viewed as important and productive, thus promoting strong feelings of belonging, commitment, productivity, and accomplishment, which are all drivers of engagement.

As noted in the book, “without accountability, the whirlwind will win!”

Like many things in life, these elements are simple but not necessarily easy… but they do enable an organization to more easily achieve important goals in the face of the whirlwind. Or, as Ben Franklin put it, “Well done is better than well said!”

New Year’s & CI Resolutions?

People often make “New Year’s resolutions” with good intentions, but then fail to follow-through.

Similarly, and as we’ve discussed in previous posts, many well-intentioned organizations find it difficult to execute and sustain their Continuous Improvement or strategic plans… these challenges have been highlighted in many publications, ranging from the well-regarded book “Four Disciplines of Execution” by Chris McChesney, Jim Huling, and Sean Covey, to our “Discontinuous Improvement” newsletter.

To achieve and sustain a culture of Continuous Improvement, execution is the key. Even when people excel at identifying major opportunities for improvement, if they don’t execute, they don’t make gains. In our work with hundreds of organizations, we have observed that the most successful organizations are outstanding at execution. Here are a few of the common threads among those organizations:

  • Senior leaders become actively involved
  • They make prudent use of prioritization tools
  • Consistent structure and reporting
  • Engaged workforce
  • They set expectations and consequences — both positive and negative
  • They identify clear project plans for delivering results, including measures and milestones
  • Consistent and timely monitoring of progress
  • Recognition of team members’ accomplishment
  • Corrective action models (not punitive) when results are sub-par
  • Strategic actions to lock in the gains

As we’ve often observed, the hard part of Continuous Improvement isn’t making improvements, but rather it’s making the effort continuous.

Bigger CI Gains Can Come With “Bigger” Challenges

We all strive to achieve breakthrough or “bigger” gains when involved in Continuous Improvement, and a basic fact of accomplishing this is to pursue cross-organizational improvements.

However, these efforts typically involve more people, and this size factor alone can make projects more difficult to execute.

Consider that the larger the group, the more effort is required to ensure that good working relationships develop among the team members. Scheduling meetings becomes more difficult, and individuals may take less responsibility because with a large group it is easier to assume someone else will pick up the slack. There is often a limited window in which people are available, and the more people who must participate, the more constraints the project leader must schedule within.

Here are a few recommendations on how team leaders can minimize these “size-related” difficulties :

  • Make sure each participant has a clearly defined role and that everyone is clear about why each participant is needed.
  • Develop (and continue to refer back to) a clear charter and mandate from senior management
  • Develop ground rules about how to handle absences in a way that ensures the project continues forward. Will substitutes be used? Who can substitute and how will the team make sure that a substitute will know what is expected of them?
  • Set up firm meeting times and locations at the start of the project.
  • Publish minutes so that everyone is clear about what was decided and who has what action item.
  • Publish agendas so that everyone knows what is expected to happen at each meeting. Send reminders to make sure that action items are ready when planned.
  • Involve a facilitator to make sure that everyone provides input and that discussions stay on topic. Projects without a good facilitator will lose focus.
  • Develop concrete time lines and scope, and “chunk the work.” Breaking the work into specific deliverables helps to manage the size and complexity of cross-organizational improvements.

Outstanding at Execution!

In a previous post we noted that an organization can have an excellent strategy, but fail to execute effectively on that strategy, and went on to share some discussion on the 4 Disciplines of Execution, a book written by Sean Covey, Chris McChesney, and Jim Huling.

If you truly want to achieve maximum results from your improvement effort, it can only be done through implementing and sustaining a plan.

Even when people excel at identifying major opportunities for improvement, if they don’t execute, they don’t make gains. In our work with hundreds of organizations, we have observed that the most successful are outstanding at execution.

If you’d like to improve your organization’s ability to implement strategic plans, here are five key areas of focus that can help:

  1. Get senior leaders to become actively involved
  2. Identify clear project plans for delivering results, including measures and milestones
  3. Engage team members and stakeholders
  4. Set expectations and consequences — both positive and negative
  5. Develop an organized structure and an activity / accomplishment reporting plan – communication matters!