Tag Archives: root cause research

Researching with Happy Ears

Confirmation Bias

It has often been said that people tend to “hear what they want to hear.”

In other words, it can be a little bit too easy to accept information or research that we already believe, and to filter-out information or research that we don’t already believe.

This tendency can also increase over time, as with experience comes wisdom… and confirmation bias, which is the tendency to pursue and embrace information that matches our existing beliefs. A simple pre-existing opinion can easily distort the way our minds absorb confirming and contradictory information.

We are making this point today as a follow-up to our previous post, which focused on devoting more resources to value-added work. Four suggestions were made:

  1. Work On Bottlenecks
  2. Increase Understanding of And Alignment With What Customers Truly Value
  3. Get At The Root Causes
  4. Eliminate The Non Value Adding Administrative Work

You might consider that each of these four approaches will require us to conduct research and to compile facts and data. However, each also involves studying areas of our organization with which we are already familiar. Thus the likelihood of “confirmation bias” creeping into our research is high.

So, as the saying goes, forewarned is forearmed! Beware of “happy ears.”