Three additional and significant barriers to innovation are:
- Time… Many organizations cite the lack of time and attention to innovation as a major barrier because people are simply too busy to think about innovation. “If my boss’s boss is too busy to think about new and better ways of doing something, I better be too.” This is a good recipe for keeping things exactly the way they are while the world passes by.
- Too much at stake… Innovation requires risk taking, and large, well-established organizations simply have a lot on the plate to risk. When a well established company with a broad customer base introduces a new product, expectations are quite high and risks must be carefully weighed. Each potential innovation must be considered and evaluated in light of the existing portfolio of products and commitments. Innovation becomes much more complicated and difficult.
- Too many ideas… While everyone realizes we cannot innovate with too few ideas, we also can’t get anywhere with too many. Innovation requires a well disciplined process as well as a fast flowing stream of ideas. An organization needs to have an effective way to pivot from idea creation to sifting, sorting, choosing, and doing. Ideas can get in the way of deeds, and effective innovation requires both.
Now that we’ve identified some of the most common challenges to innovation, our next post will focus on specific ways to overcome these obstacles and to develop a culture of innovation.