As noted in our previous post, when we don’t have enough sales a common tendency is to cut jobs, cut capacity and “whack” the costs. Some years ago, Bill Conway had a poster made. It looked something like this:
No Growth Path
|
Growth Path
|
People make improvements
|
People make improvements
|
Need fewer people to do the work
|
Need the same or more people to do more work
|
Eliminate people’s jobs
|
Greater added value for everybody
|
A lot less interest in any more improvement
|
Further improvements
|
Clearly we cannot cut our way to success. Growth is an option, but it doesn’t just happen. There are concrete steps we need to take to improve revenue growth, just as we improve any other aspect of the business.
We all need better methods for increasing sales. What methods have worked well for you?